The old sales model of Enterprise IT is behind us. Subscription licenses change how we pay, and now cloud services change the data available to vendor sales teams. Building on these data lakes of information, vendors are moving to analyze what customers are using to inform the sales process.
The most likely outcome is the introduction of dynamic pricing where customers are charged as much as they can pay. How much will be determined by your market, your staff and location.
I'll discuss how this data drives a new sales mode and puts vendors in control of buying decision . . .
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